WELLENDORFF OPENS BOUTIQUE IN SAN FRANCISCO

GERMAN LUXURY JEWELRY BRAND WELLENDORFF OPENED ITS FIRST BOUTIQUE IN NORTH AMERICA RECENTLY, A SHOP-IN-SHOP LOCATED WITHIN RETAIL JEWELER SHREVE & CO IN SAN FRANCISCO, CALIFORNIA. WELLENDORFF IS A 115 YEAR OLD JEWELER FAMOUS FOR ITS RINGS WHICH FEATURE DETAILED ENAMELED DESIGNS AND FOR ITS LONG GOLD 'SILKROPE' NECKLACE. NATIONAL JEWELER REPORTS THAT JENNIFER SIEBEL NEWSOM, WIFE OF SAN FRANCISCO MAYOR GAVIN NEWSOM, CUT THE PURPLE RIBBON TO THE NEW BOUTIQUE. THE NEW SHOP HAS ITS OWN SEPARATE JEWELRY VIEWING AREA AND A COFFEE BAR. WELLENDORFF HAS CREATED A SPECIAL 'SAN FRANCISCO FLOWER' RING THAT IS ONLY AVAILABLE AT THE BOUTIQUE. IT IS AVAILABLE IN TWO COLOUR STYLE; PINK AND PURPLE, AND A NEUTRAL GOLD AND BEIGE, AND CAN COME WITH A DIAMOND BAND. WELLENDORFF JEWELRY RANGES IN PRICE FROM $3,600 TO $100,000.