ISABELLA STEWART GARDNER MUSEUM LAUNCHES NEW WEBSITE

THE ISABELLA STEWART GARDNER MUSEUM, BOSTON, ANNOUNCED THE LAUNCH OF A NEWLY DESIGNED EXPLORATORY WEBSITE. IN ADDITION TO STRUCTURAL AND NAVIGATIONAL IMPROVEMENTS, THE MUSEUM'S NEW WEBSITE AIMS TO ENGAGE ONLINE VISITORS WITH MEANINGFUL EXPLORATIONS THAT REFLECT THE UNIQUE, MULTI-SENSORY EXPERIENCES OF A PHYSICAL VISIT TO THE GARDNER MUSEUM AND ITS INTERIOR COURTYARD AND GALLERIES. THE SITE'S LANDING PAGE, ORGANIZED AROUND THE HISTORIC GALLERIES AND FLOORS OF THE MUSEUM, SHOWCASES A MOSAIC OF IMAGES LEADING TO A SELECTION OF ALMOST 300 OBJECTS OF ART, WHICH CAN BE UNDERSTOOD THROUGH TRADITIONAL AND HISTORIC MATERIAL. THE DESIGN FOR THE SITE DIMINISHES THE CONCEPT OF A TRADITIONAL HOMEPAGE BY INVITING VISITORS TO VIRTUALLY EXPLORE THE GALLERIES AND COLLECTION: TO LISTEN TO AUDIO; TO READ ARCHIVAL EXCERPTS; TO LOOK CLOSELY AT WORKS OF ART; AND TO DISCOVER DIFFERENT PERSPECTIVES ON THE COLLECTION OR NEW WORKS BY VISITING CONTEMPORARY ARTISTS. THIS EXPLORATION IMPROVES ACCESSIBILITY TO THE GARDNER MUSEUM'S COLLECTION AND ENCOURAGES CONNECTIONS ACROSS MUSEUM DEPARTMENTS, PROGRAMS AND MEDIA THROUGH A USER-DRIVEN PATH THAT PROVIDES A PERSONALIZED WEB EXPERIENCE. THE NEW WEBSITE AT www.gardnermuseum.org WAS LAUNCHED ON 8.MARCH FOR A QUIET PHASE, FOLLOWING A YEAR OF CONCEPTUAL PLANNING AND DESIGN WORK WITH AWARD-WINNING WEB DESIGN FIRM TENDER CREATIVE, BASED IN NEW YORK. IN THE WEEKS SINCE ITS LAUNCH, www.gardnermuseum.org HAS SEEN AN INCREASE IN DAILY PAGE VIEWS OF ALMOST 100%.