Neville Brody, Graphic Designer

Neville Brody

The digital world has made a huge influence in the world of art. Many designs of which are hand sketched then produced unto a digital platform this has been taking artists interest by storm. Graphic designer, Neville Brody, comes from the London College of Printing and Hornsey College of Art both of which are based in England. Neville is what many may call a key influencer in the community of graphic design. Currently Brody owns a number of studios those being in San Francisco, Paris, Berlin and New York. His company concentrates more so on motion design or films, working for Paramount and Mission Impossible films. But instead of showing you some motion film examples, Brody has also done a number of poster ads, album covers and typefaces to name a few.

Brody’s design, “It allows” designed April of 2007 incorporates the idea of contrast. The use of black and whites allows for this design to not only to be understood but, strong in flow for the eye. From my perspective it seems as if Brody is in fact Idealizing graphic design. The elements I feel depict such a message is not only his title, “It allows” but that subject matter clearly defies what viewers accept as proper writing format. Being a fan of typography, one can appreciate the use of slim fonts with bold; larger fonts with that of smaller create an amazing sense of contrast. The design also incorporates some original fonts created strictly for this design.

"People think that digital design is a fixed language," he says. "But it's not; it's very fluid. It's like I'm doing a painting where the paint refuses to dry. I hand it on to the someone else, who pushes that paint around. And the process is continuous - it will never stop." This quote from Muchacreative.com clearly states the world of graphic design; that being an art that is continuously evolving through the influence of other designers. This next image consists of a number of magazine covers designed by Brody. While with the magazine company, “The Face” Brody was the art director, typographer and graphic designer. The Face magazine is a magazine that housed most of his early works from 1981-1986. The magazine’s context was of music, fashion and culture many described this work as “digital romantic” or “new romantic”.

Currently wikipedia states, Neville Brody has been announced to be the new Head of the Communication Art & Design department at the Royal College of Art commencing this happened January 2011”. His works on various new typefaces, album covers, posters and other mediums have influenced many designers to study his style and intake his inspiration.