VIVIENNE WESTWOOD TO LAUNCH WATCH COLLECTION

ICONIC BRITISH FASHION DESIGNER VIVIENNE WESTWOOD IS TO LAUNCH A COLLECTION OF WATCHES AT BASELWORLD 2011. WESTWOOD HAS SIGNED AN AGREEMENT WITH ZEON WATCHES, WHICH WILL DESIGN, MARKET AND DISTRIBUTE THE TIMEPIECES UNDER THE VIVIENNE WESTWOOD BRAND NAME. A SPOKESPERSON FOR ZION SAID; 'WE ARE EXCITED TO BE WORKING WITH THE ICONIC VIVIENNE WESTWOOD BRAND AND DESIGN AND PRODUCE WHAT WILL BE A STUNNING WATCH COLLECTION.' THE WATCH COLLECTION, CONSISITING OF A RANGE OF LADIES AND MEN'S WATCHES, WILL RETAIL BETWEEN £100 AND £500 AND WILL BE AVAILABLE IN STORES FROM FALL 2011. VIVIENNE WESTWOOD WATCHES WILL BE OFFERED INITIALLY THROUGH SELECT, HIGH-END UK DEPARTMENT STORES AND VIVIENNE WESTWOOD BOUTIQUES, BEFORE MOVING INTO SIMILAR RETAIL OUTLETS ACROSS EUROPE, THE USA AND ASIA.