RSS, or Really Simple Syndication as it is generally known, refers to a family of file formats that is used for web syndication. It is normally used to automatically deliver newly posted content from websites – including forums, blogs and news sites, among others - to its readers. However, RSS is also useful for other things aside from delivering written content thanks to "enclosures" or media attachments. Wherein in its most basic use, people who are subscribed to RSS feeds gets updates from their favorite websites, media enclosures to RSS feeds is like attachments in emails sent between people. Files are "enclosed" in RSS items and then automatically delivered to the RSS subscribers. These attachments could be an image, an audio file, a video, and even an application or program.

Examples of RSS feeds with enclosures are podcasts (spoken content), Vlogs (video), MP3 Blogs (music files), and appcasts (programs).

Podcasting is perhaps one of the most famous of the mentioned uses of RSS for content delivery. It is the method of distributing audio content by attaching audio files of spoken content to the RSS feed. Podcast's popularity is helped in part by the very device on which the term was based – the iPod. Podcast is a combination of iPod and Broadcast. In its early stages, podcasts allowed users of handheld audio players such as the iPod to automatically download spoken content from independent internet-radio talk show publishers to their computers, and then listen to them on their iPods at a later time. The capability to "postpone" listening to your favorite radio talk shows proved to be a very attractive feature and soon became a huge success.

This new-found way of content delivery quickly evolved paving the way for additional multi-media file formats to be used as media enclosures. Image enclosures to RSS feeds opened a window of possibilities for sharing photos over the internet. Photo-sharing sites, such as Flickr, featured RSS feeds for people's photos. Flickr's RSS feed enabled people to subscribe to other peoples' photo albums so that their favorite photographer's latest shots or friend's latest vacation pictures are automatically delivered to you as they are posted. Avid fans of online web comics also benefit from image enclosures to RSS. A reader can subscribe to a web comic's RSS feed and daily updates are automatically delivered to the readers' RSS syndicator of choice.

Video enclosures to RSS, on the other hand, gave rise to an evolution of a type of blog called the video blog, which is sometimes referred to as Vlogs. Video blogs uses videos as its primary content and is usually accompanied by a supporting text, image, or additional data to provide context to the content. Vblogs are slowly rising in popularity in thanks again to the introduction of this time, video-capable iPod.

Appcasting is a type of RSS feed wherein there are attached executable programs to regularly deliver new versions of software programs. Appcasting, though not as mainstream as podcasting and video blogs, is important and very significant, especially for those in the IT industry.

RSS And Multi-Media Content Delivery

ou nay have heard the term RSS, however didn't know exactly what it was or how to use it. Now you will learn how to use this technology to keep your websites "fresh."

RSS stands for Really Simple Syndication or Rich Site

Summary. It also has been referred to as a "pull" technology rather than a "push" technology. And, in fact, this feature is what makes RSS so popular in terms of today's Internet usage.

It's probably hard to argue that anyone who uses the Internet today hasn't heard of spam. If they have an email inbox it is probably full of it.

Spam, for the uninitiated, is the receipt of unwanted emails from people whom you did not request to receive information. Spam represents the "push" technology. That is, people "push" their email message at your inbox, whether you have asked to receive the email or not.

And that aspect of "push" technology is what many have come to believe is the death of email. It's arguable that email will still be around for quite a long time, even though there are still people who continue the illegal spam process. In fact, companies are making millions now just providing everyday users as well as huge corporations, solutions claiming to solve their spam problem.

RSS, on the other hand, can be said to be the exact opposite of the email "push" technology. Because you cannot "push" your message to subscribers. In fact, the only way that people can subscribe to an RSS feed is to do so voluntarily. And, at the same time, they can unsubscribe whenever they want.

That's why it's called a "pull" technology. Because subscribers "pull" information into their readers and, if the content isn't what they expect, they can unsubscribe whenever they'd like. So, unlike the email "push" technology, there is no one using RSS that is experiencing an inbox full of spam. All they have to do is to unsubscribe and they will never receive another message from the person who provided the feed.

RSS has become a popular way to make money on line too. And that is due in part to the popularity of the RSS "pull" technology. Here's one way of monetizing a website using RSS feeds.

Imagine setting up a static one page web site - a minisite if you will. Now, add either Google Adsense code or the new Yahoo version of the Google Adsense style ads that, when clicked by a visitor - you earn cashdChoicThis gives you a nice starting point and, if you optimize your web page properly, there is a good chance you

will get a high ranking in the search engines. And, the more people who see your page, the more likelihood they will click on one of the links on your web page and you'll earn revenue from the click.

But RSS provides an even greater potential. Because by adding an RSS feed to that same web page, you turn a static web page that only contains the information you placed on it, into a dynamic ever changing web page that others will likely come back more than once to read.

After all, once someone has read a one page web site, what incentive is there for them to come back? Plenty, if you use RSS feeds on your web page. It is possible to add 5, 10 or 15 feeds on your once static web page and now, you've got a page that automatically updates itself and provides something that people will want to come back to read time and time again.

You can easily convert any web page into a dynamic web page using free RSS creator software. One of the most popular free versions is called Carp and you can download it at this web link: http://www.geckotribe.com/rss/carp/.

Once you've set this program up on your website and added the proper code to your website, then you will need to collect RSS feeds that relate to the topic of your web page.

Let's say that the topic of your web page is flower gardens. You could go to Google News and get their RSS feed code, place it into the appropriate position in your Carp coding you put on your web page and then adjust the code as follows:

http://news.google.com/news?hl=en&q=flower+gardens&ie=UTF-8&output=rss

You can also get a similar feed from Topix.net and you'd adjust the code like this:

http://rss.topix.net/search/?q=flower+gardens&xml=1

Now, once you have uploaded your web page, your site will automatically pull in fresh information from Google and Topix about flower gardens. Simply follow this illustration for any web page you'd like to monetize and watch your search engine ranking soar and also your bank account!

Using RSS Data To Make More Money

You may already know that RSS stands for Remote Site Syndication, but what does that really mean to you and more importantly, how can you use RSS to help you make more money?

Simply put, RSS feeds are written in XML, a special mark up language much like html. That means that they have mechanisms included that identify structures in a document. The structures define the content and how that content will be displayed within that document. RSS is what makes big news websites possible: RSS files are used to create a data feed which will deliver headlines, links or virtually any other piece of information to a channel viewer application, commonly called a news reader.

These readers are subscribed to certain RSS feeds and constantly monitor them, alerting the user when every any new information has been added to the feed. So, how can you use this to your advantage as an internet marketer? Here are the most popular ways to integrate RSS feeds into your marketing effort: you can use RSS to replace any email marketing you are currently doing, take advantage of RSS feeds to drive traffic to your blog or sales site or create your own RSS feed so your messages and information show up on thousands of websites, blogs and desktops online.

Although many marketing gurus will claim that email marketing isn't dead, with the advent of increasing spam complaints and filters coupled with the threat of viruses originating from an email, more and more people are leery of even opening your email. So even if you have a large email list, the likelihood of your emails being opened is becoming increasingly slim.

With RSS, your messages won't ever get filtered and have a much higher chance of actually being read vs. a typical email. And your marketing results can only be better when people actually read your message. You can even incorporate autoresponders in conjunction with RSS.

Including RSS feeds on your content site or blog allows you to add fully dynamic theme-related content to your web pages making your site or blog very popular with the search engines. The constantly updated content is exactly what the search engines crave and helps increase your search engine ranking, driving more traffic to your page.

Probably the best way to use RSS to help your online marketing efforts is to create your own RSS feed. This way your information will be published on any website that is using the RSS feed you are supplying that information to. There's even automated software to submit your RSS feeds to the various directories that supply the feeds to marketers using them as described above.

RSS is still a relatively unknown method of driving traffic to websites, but is becoming more popular every day. As an internet marketer, this is a great opportunity to take advantage of this new technology before the rest of the online gurus jump on the bandwagon.

How To Make Money Using Remote Site Syndication (RSS)

IS Permission Email Marketing Is In Trouble?

With the rising concern of Spam Filters/Blockers, Blacklisting, Bounce Backs and CAN-SPAM Act laws, email is sadly becoming a VERY unrealible vehicle to deliver your marketing messages to your customers, Therefore, resulting in "Time Wasted" and "Loss Of Profits".

IS there a solution to this never ending concern for Permission Email Marketers?

You bet there is.

There called... "RSS Autoresponders".

You read right, RSS autoresponders.

They've now taken the newest technology (RSS - Rich Site Summary or Real Simple Syndication) that hit the net and turned it into a permission email marketers dream come true.

And... the cool thing about RSS autoresponders is they work much like a traditional email autoresponders, just with a few different features and benefits.

Time is something I value dearly, as I'm sure you do as well, especially when you work so hard on a email to your subscribers, I would think you would want to make sure it reaches them.

So... for the rest of this article I'm going to give you the...

Top 10 Reasons WHY "RSS Autoresponders" Are Becoming A Permission Email Marketers BEST Friend

... and WHY you should Seriously consider the switch if your a Permission Email Marketer.

The Internet is changing, so we must change with it.

So, with that said, lets get down to business by going to the first and my MOST favorite reason.


Reason #1. 100% delivery rate of your messages.

This is probably the single most BIGGEST benefit you'll receive by using an RSS autoresponder is getting 100% of your marketing messages infront of your prospects and/or existing customers.

Reason #2. Blacklisting is the thing of the past.

Never worry about being Blacklisted again because of someone else using your shared server and sending SPAM emails through it and getting you Blacklisted as the end result.

Reason #3. Forget CAN-SPAM and Email Laws.

You can now forget about all the email laws and CAN-SPAM because now they no longer apply to you because you are no longer an email publisher, your a RSS publisher.

There's a BIG difference.

Reason #4. Subscribers can Opt-In via web forms or links.

This is a critical feature to have with RSS autoresponders because it will allow an easy switch by simply replacing your email web forms with RSS web forms on your website(s).

Plus, this will make sure there won't be any confusion for your potential subscribers with some new Opt-In method.

Reason #5. Personalize your out-going messages.

That's right, you can personalize your out-going messages with custom data fields of your choice, just like a traditional email, giving your marketing message a professional look and giving you more credibility as a professional marketer.<

Reason #6. Write freely with all the forbidden email words.

Now you have the freedom to write using any Word or Phrase you wish without the worry of SPAM filters/blockers intercepting your messages and labelling it as "SPAM", and still have your message achieve 100% delivery rate to your subscribers.

Isn't that great or what?

Reason #7. Unlimited message delivery.

Like I said earlier in the article, RSS autoresponders work just like traditional email autoresponders with the same functions.

What I'm saying is, you are able to set-up Unlimited timed sequential autoresponder messages that will automatically follow-up your leads for you at your desired time or dates.

And, the real cool thing here is, you'll be able to sleep knowing 100% of your messages are reaching your potential customers.

Reason #8. Broadcast as often as you like.

With RSS autoresponders, your also able to broadcast to your subscribers as often as you like with your marketing messages and/or special offers just like traditional email autoresponders.

The only difference is, 100% of your marketing messages are reaching your subscribers, meaning, more profits in your pocket.

Reason #9. Many options for managing your subscribers.

Just like traditional email autoresponders, RSS autoresponders also give you many different options for managing and editing your subscriber lists.

I won't go into alot of detail on this simply because it basically works the same as an email autoresponder list manager.

Reason #10. Ad tracking and report generation.

You can even track who, where, when, what week or month your subscriber subscribed and much more using RSS autoresponders, giving you valuable statistics and information about your subscribers and much more.


I think these 10 reasons I just outlined above are in my mind pretty beneficial to a Permission Email Marketer wouldn't you think?

In conclusion, I would have to say that the BIGGEST benefit to RSS autoresponders is that they GUARANTEE 100% delivery on your marketing message to your subscribers, saving You valuable time and frustration, and giving you the edge you need in order for you to make the most Profit from your broadcast.

The technology is here, so we must adapt.

This concludes the "Top 10 Reasons WHY "RSS Autoresponders" Are Becoming A Permission Email Marketers BEST Friend".

Top 10 Reasons WHY "RSS Autoresponders" Are Becoming A Permission Email Marketers BEST Friend

RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results.

The value of RSS content syndication lies in the links contained within the content. This is because the big search engines like Google and Yahoo! pay a whole lot more attention to incoming links to a website than they did in the past. We'll get to content a little later, because it still counts, but it is so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS!

RSS feeds are appearing on websites across the internet in order to keep people up to date with the latest news or information on a particular topic quickly. And we all know that users expect quality content, but even more so they expect that content to appear immediately! And, they want to see the content. They do not want to look for the content. They do not want to link to the content. They want the content to jump off of the screen and into their brains in 10 seconds or less!

Perhaps this is why Really Simple Syndication, or RSS, came about in the first place. It's great news for web site owners too, however. Taking advantage of the huge variety and sheer number of RSS feeds that accept submissions from other websites provides a very cheap and simple way to develop more web site traffic and higher income.

Did I mention cheap? A minimal amount of time invested will allow you to not only provide a way for your loyal visitors to stay aware of your newest updates, but also to expand the awareness of the world about your services or products. I did mention cheap, right? Well, RSS content and article syndication allows you to spend some time preparing content in the standard XML RSS format and then to make it available to many free RSS feeds across the world.

If you have ever spent a large amount of money on an online marketing program – you already know the drawbacks of traditional internet marketing. Mass emails are no longer effective due to the increasing power of spam filters. Directory listing services are finding that their clients are removing their links due to retribution by the major search engine algorithms. And, Pay Per Click… well it's just really expensive if you intend to see real results.

With RSS syndication, you are never going to face any of these issues. If you can write an html file for your website, you can syndicate your own RSS content. The basic process is quite simple to master, and as you become more familiar your skills will expand quickly as well.

What's even better news for web site owners? The major search engines are not only approving of RSS syndication, they are providing RSS feeds open for submission in a huge array of topic areas like sports, entertainment, world news, travel, health and technology. There is a topic for every web site owner willing to put in a little effort! And people use their sites already, so what a better place to syndicate your content?

When you place content in an RSS feed, a link appears to your web site. This is noticed by the major search engines, and helps to increase your link popularity among the search engines. Link popularity will potentially move your site up in the search engine results pages (SERPS). Combine these two facts, and you will see that no matter how you look at it, RSS syndication will get you more traffic.

It doesn't really matter whether your additional visitors found you through an RSS feed, or if your visibility and increased link popularity allowed them to find you through a major search engine! Think about that, and you are sure to see the true benefit of RSS content.

There's that word again… "Content." RSS content is different from what you might normally expect in an SEO campaign. The reason that most web sites containing RSS feeds put them there in the first place is to provide extra information for their visitors.

Think about it, if you publish a web site geared towards IT professionals you might be providing content that is of a fairly specific nature. You may be giving information, tutorials or even advertising for a certain software package. Although this information is important to a large majority of the visitors who click on your link, some visitors may be more interested in a different area of the IT field.

Providing an RSS feed that displays the latest in the world of IT news may be a great answer. If the information found in your RSS feed is quality and relative to your visitors' interests, they will bookmark your site. Then they will COME BACK!

But what does that mean to you as the RSS syndicated content provider? It means that you will need to produce quality content – because it's your content that keeps the users coming back to the original site. As long as your content is quality, and you remain a part of that RSS feed, you will see increased new and return visitors.

And generating traffic is the largest goal of an SEO campaign, so why wouldn't you want to syndicate quality content for RSS feeds? This simple and inexpensive method of marketing your website is gaining popularity, and becoming visible now as a content provider will only mean greater returns in the future.

Marketing Power of RSS Content Syndication

Most of you have seen those little buttons on websites labeled RSS or XML. If you are wondering what they are, RSS means Really Simple Syndication. Really simple because when you subscribe to a site that has this aspect, you keep up-to-date alongside new data without having to check the site every day. This is actually acceptable news because you can use it to get newsfeeds from major news networks, news on new movies, even your favorite musician's trip dates or CD releases.

This new weave to the Internet is extremely valuable to you as a Internet marketer too. Imagine replacing email marketing next to RSS marketing. People actually subscribe meaning they crave your report updates, similar to opt-in newsletters. With newsletters you have to write them and your site content. With RSS, when you update your content, all subscribers are notified by their newsreaders.

Newsreaders are special software that review RSS feeds. To get started, download a free RSS reader.

If you use a Windows PC, go to http://www.rssreader.com

For Mac users, see http://ranchero.com/netnewswire

Before you are set up, here's all you or your customers have to do...

See how much you can learn about money when you take a little time to read a well-researched article? Don't miss out on the rest of this great information.

Right-click (control-click for Mac users) on any RSS button on a site, blog or news source that interests you. Select Copy Shortcut ("Copy Link to Clipboard" for Mac, "Copy Link Location" for Firefox browsers), and paste that URL into your RSS Reader. And that is it, you are subscribed. Once you get started, your favorite parts of the Web come to you. No need to go out and check for updates all the time. If you do not want to download software, subscribe to your favorite feeds through My Yahoo or My MSN. <

So how does any of this create you money?

More traffic means extra cash. By placing RSS on your website or your blog, anyone can subscribe automatically and understand when a new product or service is available. This new breed of Internet shopper is not to be rejected. To take advantage of the traffic you have to set up your RSS feed available to website visitors and submit your feed message to RSS, blog and XML kind directories.

Here's how you get RSS for your site!

Go to http://blogs.law.harvard.edu/tech/rss for the finest source of RSS and Blog information. There are several file types for RSS and here you find out which is best and why.

There is no need to become a techie to use RSS and XML. You just need to know enough about this newest technology to use it. Once you do, it comes simple to see how you make money online with RSS. In the same way newsletters and opt-in email are used for successful marketing, RSS is much easier, faster, and a much less intrusive way to communicate with potential or existing clients and customers.

It's very critical to provide exactly what individuals want to make money online. How can there be a better way to do that than to allow people to subscribe to their wants and wishes? Start using RSS and XML technologies now to make money online. To add fuel to your marketing fire, use RSS to optimize content and add constant updates to your web pages.

Take time to consider the points presented above. What you learn may help you overcome your hesitation to take action.

in RSS

How to Use RSS to Make Money Online

RSS(Real Simple Syndication) is the new technology on the block and is taking the Internet by storm as Internet marketers are hurrying to incorporate this new form of communication and technology into there existing online businesses to Maximize there exposure online with NEW and/or Existing customers.

I recently received a post on my Blog from a fellow that inspired me to write this article since I found the nature of the topic important to ALL who are serious about getting the most out of there RSS feed and this new technology.

I'm pretty sure you can guess what he ask from reading the headline of this article.

Well... I did some research on what he had asked of me and came up with...

"8 TOP Ways To Promote Your RSS/XML Feed For MAXIMUM Exposure"

So, with that said, let's dive into the first and MOST important step to Maximizing your RSS feed for the exposure it deserves.


Step #1. Build a dedicated webpage for your RSS feed.

This is probably the most important part of getting the most out of your RSS feed, is by building your own dedicated webpage for your RSS feed subscription.

The KEY here is to give your potential readers many options to adding Your RSS feed.

The best way for me to illustrate this to you is by clicking on the link below that leads to my dedicated RSS feed subscription page so you can see first hand what you need to do to get yours started.

Click here:
http://www.internetwondersezine.com/rss_feed.html

Did you notice all the different options I give?

That's what you need to do.

Now, for those of you who aren't so web savvy, don't worry, I have something for you that will auto-generate a RSS feed webpage for you within minutes if you already have a Blog or RSS feed.

The service I'm talking about is called FeedBurner.com -- http://www.feedburner.com -- and is a free service for you to sign up for.

Here's what my webpage through FeedBurner.com looks like so you'll have an idea of what yours will look like.

http://feeds.feedburner.com/TheInternetWondersBlog

Do you see all the options they give your potential readers to add your RSS feed to there RSS readers?

Once you've accomplished one of the two options above your all set to start promoting your RSS feed for MAXIMUM exposure.

Step #2. Add links to your RSS feed webpage on your website.

This is yet just another way to pull your visitors towards your RSS feed webpage by simply adding Text or Graphic links to your existing webpages.

Make sure you put them in Highly visible area's where your visitors will see your links.

I would would put one at the top, middle and bottom of your website.

This really depends on what kind of website you have so you'll have to use your own dicression.

Here's what I have done on my website to give you an example.

Click here: http://www.internetwondersezine.com

Step #3. Add this HTML tag to your RSS feed webpage.

Here's something you can add to all your websites webpages that will get the attention of Search Engines spiders to come on over and check out your RSS feed further.

Simple add the following HTML tag to the of your document:<

link rel="alternate" type="application/rss+xml" title="YOUR SITE TITLE RSS Feed" href="URL TO RSS FILE"/

(note: add this < in front of "link rel" and this > to the end after the forward slash /)

Step #4. Some idea's if you have your own newsletter.

If you have your own newsletter like I do, here's a couple ways to get your visitors to visit your RSS feed webpage.

Add a link on your "Thank You" page that leads to your RSS feed webpage. Whether its a Text or Graphic link.

The key here is to get your RSS feed link in front of your readers as much as possible to get them to add your RSS feed to there readers.

The next one is, add a link inside your "Welcome" email that's sent out to your New newsletter subscriber after they've subscribed.

This again, will give you another chance of getting them to add your RSS feed to there readers.

Step #5. Put together a "Signature File".

Here's another couple great ways to get your RSS feed webpage more exposure every time you send out an email or post to any online forums is by simply putting together a "Signature File".

Now, every time you sent out an email to your list and/or business contact you can attached your "Signature File" at the end of every email you send.

The same goes for online forums, every time you make a post or answer someone else's, your "Signature File" will be automatically attached.

Your "Signature File" doesn't have to be a huge, a few enticing lines will do fine with your RSS feed URL.

Step #6. Submit your RSS feed to RSS Directories and SE's.

Another great way to give your RSS feed more exposure is by submitting it or them to RSS Directories and Search Engines.

I've listed a few resources for you below to get you started with.

- Feed Shark
http://feedshark.brainbliss.com

- Ping-O-Matic
http://pingomatic.com

- RSS Top 55
http://www.masternewmedia.org/rss/top55

Step #7. Write an article, if you write articles.

This is a great way to get your RSS feed webpage in front of thousands of targeted readers absolutely FREE!

Simply write an article on a HOT topic within your niche, and at the end of your article add an enticing, attention grabbing "Resource Box" that points to your RSS feed webpage URL.

Step #8. Set-Up a PPC(Pay-Per-Click) campaign.

For the last step to getting your RSS feed webpage Maximum exposure is to set-up a PPC campaign.

By doing this you will be able to send HIGHLY targeted traffic to your RSS feed webpage that are hungry for the information you have to offer.

The only downside to doing the PPC tactic is that it will cost you.

And, this tactic solely depends on whether or not you chose to set-up an RSS feed webpage of your own.


Now, I'm sure there are many others ways out there that could draw in more visitors to your RSS feed, but, these ones I just outlined in this article are the Best ones in my mind and are the ones I use.

Well, this concludes the, "8 TOP Ways To Promote Your RSS/XML Feed For MAXIMUM Exposure", so, the only thing I have left to say to you is... Get Started!

in RSS

8 TOP Ways To Promote Your RSS-XML Feed For MAXIMUM Exposure