ABSOLUT 'KRINK'

TO MARK THE LAUNCH OF AN EXCEPTIONAL ABSOLUT LIMITED EDITION BOTTLE, ABSOLUT VODKA IS SET TO UNVEIL 'A WORK IN PROGRESS' WITH INTERNATIONALLY RENOWNED NEW YORK ARTIST, KRINK AND ART, FASHION AND PHOTOGRAPHY MAGAZINE, EXIT. SINCE ITS INCEPTION IN 1979, ABSOLUT HAS BEEN AT THE FOREFRONT OF DESIGN AND CREATIVITY, SHARING ITS UNIQUE AND PIONEERING VISION OF THE WORLD THROUGH CREATIVE COLLABORATIONS WITH SOME OF THE WORLD'S MOST EMINENT FIGURES, INCLUDING ANDY WARHOL, KEITH HARING AND MORE RECENTLY SPIKE JONZE AND JAY-Z. 'KRINK', AKA 'KR', IS ONE OF THE MOST VISIONARY AND INSPIRATIONAL STREET ARTISTS WORKING TODAY, AND IS ALSO THE CREATOR OF KRINK, A LINE OF THE FINEST QUALITY HANDMADE INKS AND MARKERS, USED BY ARTIST THE WORLD OVER. ORIGINALLY FROM QUEENS AND STILL BASED IN NEW YORK CITY, KRINK'S UNIQUE TECHNIQUE HAS ALMOST SINGLE-HANDEDLY POPULARIZED A GLOBAL OBSESSION WITH DRIPPING INK IN STREET ART. WITH THE BOTTLE AS HIS INSPIRATION, KRINK HAS CREATED FIFTEEN INDIVIDUAL CUSTOM-DESIGNED ABSOLUT LIMITED EDITION BOTTLES, WITH EACH 70cl BOTTLE BEING UNIQUELY CUSTOMIZED USING THE ARTIST'S SIGNATURE; KRINK INK, IN STRIKING BLACK, SILVER AND WHITE. STEPHEN TONER, EDITOR OF EXIT MAGAZINE SAID: 'EXIT'S RELATIONSHIP WITH ABSOLUT SPANS THE PAST DECADE. BOTH SHARE A UNIQUE VISION OF IMAGINATIVE PARTNERSHIPS WITH ARTISTS AND GROUNDBREAKING PROJECTS. THIS AUTUMN/WINTER ISSUE WE COMMISSIONED ONE OF EXIT'S FAVORITE STREET ARTISTS, KRINK, TO BRING HIS CREATIVE IDEAS TO LIFE AND MAKE THE PRESENT EXCEPTIONAL WITH HIS OWN INTERPRETATION OF THE ABSOLUT LIMITED EDITION BOTTLE.' THE ARTWORK CREATED FROM THE COLLABORATION BETWEEN ABSOLUT, KRINK AND EXIT MAGAZINE WILL BE FEATURED ACROSS TWELVE PAGES OF EXIT MAGAZINE.